A new requirement by Apple will soon be in place for app developers, per their new iOS 14 policy. Once an app is downloaded, a new “request permission” block will pop up on users devices, allowing or denying the app to track activity.
According to MacRumors:
“Apple will soon require iPhone, iPad, and Apple TV app developers to request permission from users to collect their random advertising identifier (known as the “Identifier for Advertisers” or “IDFA”), which advertisers use to deliver personalized ads and track how effective their ad campaigns were. Specifically, users will be presented with a prompt to allow or deny tracking as necessary when opening apps on iOS 14, iPadOS 14, and tvOS 14, as part of Apple’s App Tracking Transparency (“ATT”) policy.”
Companies, such as Google, are prepping their company for the upcoming change and are prepared to comply with the transparency. Others, like Facebook, have shared their disapproval of the new policy, saying this could hurt small business owners who rely on advertisements. However, they shared they have no other choice than to comply – otherwise face more issues from Apple.
This new policy is planning on rolling out in early spring, so keep an eye out for it.
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